EDUCATION
BACHELOR OF ARTS | 2005
University of California, Irvine
Studio Art Major | Digital Art Minor
SOFTWARE EXPERIENCE
ADOBE CREATIVE CLOUD
Illustrator | Photoshop | InDesign | Lightroom | Bridge | Acrobat | Camera Raw
MICROSOFT OFFICE
Word | Excel | PowerPoint | Outlook
SKILL SETS
PROFESSIONAL
Team leadership, project management, product development, graphic design, packaging design, styling + photography, brand strategy, social media marketing, copy writing, budgeting + planning, client support.
PERSONAL
Self-motivated, goal-oriented, active listening, analytical, collaborative, communicative, conceptual, organized, problem-solving, time-management.
EXPERIENCE
THE PRINCE & THE PROPER | 2017 - PRESENT
Co-Founder
www.instagram.com/theprinceandtheproper
I co-founded The Prince & The Proper to help graphic designers, calligraphers and wedding professionals elevate their brand aesthetic through captivating, scroll-stopping visuals.
PRODUCT DEVELOPMENT | I source props, style, light and photograph blank stationery layouts that leverage Adobe Photoshop's smart object technology to enable customers to quickly overlay their own designs onto high-resolution lifestyle flatlay mock-up templates. Digital assets are color-edited and manipulated to integrate seamlessly into their individual brand aesthetics. The versatility encourages customers to continually apply new designs to these templates, creating prototypes that attract new clients season after season.
CUSTOMIZED SERVICES | I offer styling and photography packages to showcase clients’ products. Performing industry research, I collaborate with each client to create a signature visual identity for their demographic. Assets are used on clients’ websites, social media channels and printed brand collateral.
CLIENTS: Voluspa Candles, Rare Bird Font Foundry, The Styling Mat, Flavor God, Organized Simplicity and The Fabric Outlet.
ENVELOPMENTS, INC. | 2005 - 2020
Creative Director / Lead Designer
www.instagram.com/envelopments
A hybrid company for both wholesale and retail customers, Envelopments services wedding stationers, corporate graphic designers and paper enthusiasts around the world with premium products, printing techniques and tools to design custom B2B and B2C projects.
DESIGN | I co-engineered a mix-and-match system of over 100 stationery products available in over 250 colors for any occasion. I designed, styled and photographed all products, services and semi-custom template designs accessible on both public and exclusive wholesale websites. I was responsible for creating and managing all launch calendars for new products and services as well as advertising campaigns.
EDUCATE | I support over 2000 wholesale accounts by developing a biennial series of physical, digital and marketing tools with the goal of communicating effectively, streamlining their design processes and enabling them to grow their businesses. I designed the booth presence and educational content for prospective accounts at the annual National Stationery Show. I also give an annual presentation to Chapman University students regarding color theory and seamless pattern design.
ON-BOARD | I collaborated with Business Development to create an on-boarding process and train new accounts to successfully design, order and produce orders.
REBRAND | To stay competitive, I researched the market and pivoted the visual identity to attract clientele with higher design sensibilities. I cultivated cross-promotional partnerships with non-competing brands which expanded our customer bases by 20-25%. Within 9 months, I employed organic, non-paid marketing tactics, increasing Instagram followers by 33% and monthly viewers on Pinterest to 38K. This resulted in a 200% weekly growth for new accounts.
CLIENTS: PGA TOUR, Children’s Hospital of Orange County (CHOC), Anaheim Ducks, Martha Stewart Weddings, The Knot, The Nest, Shutterfly, Zazzle, Gmund Paper and Mohawk Paper.